Journey measurement plan
Usage signals
Define what is useful to measure in a digital journey, with limited events and clear collection rules.
DV.01 / Business dashboard
Decision view
Bring a few useful indicators into one readable view, with their sources and definitions.
From€2,400
Pilot scope · written proposalA concrete scope
What we build.
The pilot provides one view with up to five indicators from one structured source and one main filter. Formulas, refresh frequency and limitations are made explicit. The dashboard helps inspect your data; it does not create business results or replace specialist analysis.
- Define up to five indicators.
- Connect or import from one structured source.
- One view and one main filter.
- Document formulas, units and refresh frequency.
- Check a sample against supplied references.
See the logic in action
A number needs a definition.
Change the period and inspect the definitions of five fictional indicators.
INTERACTIVE MOCKUPDV.01
Incoming enquiries24
Definition
Number of enquiries recorded during the period.
Open records8
Definition
Records still open at the end of the period.
Completed records16
Definition
Records moved to completed during the period.
Average time2.4 h
Definition
Illustrative average between receipt and first reply.
Reviews15
Definition
Reviews recorded in the fictional source.
Enquiries by interval — fictional data
Period A · one source, five definitions.
An illustration of the behaviour, with no access to your tools. Content and data are fictional.
What you receive
Materials to take it forward.
01
A pilot dashboard.
02
An indicator and formula dictionary.
03
A guide to interpretation and updates.
Separate scope. Combining many sources, forecasting, financial recommendations, large-scale cleaning and platform licences need separate scope.
It is a starting price for the described pilot scope. The proposal confirms deliverables, total price and any external costs before agreement. Consumer amounts include applicable taxes.
A question about this service?
Does the dashboard update automatically?
Refresh frequency and method depend on the source and access. Real-time updates are not included by default.
Are hosting and software costs included?
Only when listed in the proposal. Licences, domains, subscriptions, API fees and other external costs are identified separately.
More directions to explore.
View the catalogue
A starting point
Your next tool starts with a conversation.
Tell us what you want to make clearer, simpler or better connected. We review the need before defining the service.